Contacting Suppliers

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Best Way To Proceed?

Don't forget, a lot of suppliers nowadays have online registration and ordering. You simply fill in a form with your name and address, etc., and your application is either instantly approved or is reviewed by the supplier and approved shortly afterwards. If the supplier has online ordering, you'll usually get a trade username & password.

However, this is not always the case. You may need to contact the supplier directly. Here are some tips for maximising your success when contacting suppliers for the first time.

If you're a bit shy, try contacting wholesalers by email first.

Here's a sample email you can use. Just change the details to match your situtation:

Put 'Trade Enquiry' or 'Wholesale Enquiry' in your subject line.


Dear Sir/Madam,

I came across your website recently and am very interested
in stocking your products.

I run a mail order business from home and would very much
like to expand my range of products.

I would be very grateful if you could email, post or fax me your
trade pricelist at your earliest convenience.


Full Name
Business Name
Postal Address
VAT/Business Reg No.


If you can fax this through, even better.

Note. You don't need all of the above credentials. But the more of these credentials you have, the more success you'll have.

Once you've received the trade pricelist, you're basically home and dry as it shows that you're somewhat trusted, thanks to the professional email you sent! Now you need to contact the supplier and order the goods.

It's best to do this by 'phone. Explain to the supplier who you are, which business and so on, and that you've received their trade pricelist. Ask what forms of payment they accept for a first time order. It's usually credit/debit card or in some cases a cheque or bank transfer is acceptable. If you're feeling confident, try to negotiate a better wholesale price!

You won't get a credit account initially. You'll have to pay up front or 'pro forma'. Once you've established a relationship with a supplier, you can request a credit account, usually 30 days credit.

That's it in a nutshell! We'll be adding some advice on how to sell your products in the next few days, so sign up now to access the wholesale suppliers websites and begin trading!

Good Luck!

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