What is HTML?

Why Using HTML is Essential for eBay.

For our purposes, HTML simply means formatting the text in
your listings. HTML allows you to choose text colours, styles
like bold, underline, text size and much more.

You may or may not have heard of HTML before, but if you don't
use it on eBay for your listings, then you're losing out, big time.

HTML is essential for your eBay listings if you want to maximise
success. All the Powersellers use it, and so should you.

Listings that don't use HTML look terrible and amateurish and
put off potential customers.

Don't worry, it really is simple and quick to learn a few HTML
basics, but before I show you, let me give an example of what
HTML is.

Here's a typical listing without using any HTML formatting:

=============================================================

EU/PAL Nintendo Wii Console + Wii Sports - 5 Games Shipped by insured registered mail. Delivery time 2-3 days Brand New, all menus, instructions, etc. in English and compatible with all Ireland/UK/European Games Comes With: Nintendo Wii Console Wii Console Stand Wii Stand Plate x1 Wii Controller Remote + Wrist Strap Nunchuck Controller Sensor Bar + Stand EU Wii Power Supply/3 pin adaptor supplied 2 x AA batteries Wii AV Cable Games Include: Boxing Bowling Baseball Golf Tennis Please DO NOT BID unless you intend to complete payment! Cheques and Postal Orders MUST be in Euros! (Please allow a few days for cheques to clear) 24 Month Warranty - I am the retailer for this product. If the unit develops a fault, simply return it to me. An email receipt will be provided Happy Bidding!

=============================================================

Pretty boring I think you'll agree.

But we can easily jazz things up a little with some
very basic HTML.

Without getting too technical, to use HTML you need an HTML
editor. eBay provides an editor interface as an option when
you're writing your descriptions. Simply choose HTML instead
of STANDARD.

HTML involves adding bits of code that aren't visible in the
final document.

These 'bits of code' are used to make text bold, change
colours, text size, alignment, etc.

To use HTML on eBay, you need to be working in the eBay HTML
editor by simply choosing that option when writing your item
description.

If you don't choose the HTML editor, and just work using
the STANDARD editor, you won't get the right results.

The first thing we could do with our example is organize our
text into headings and paragraphs and center the text.

This is easily done using what are called HTML TAGS.
The main tags you'll need for this simple example are the
Heading and Paragraph tags.

These HTML tags are simple to use. Just place them before and
after the text.

To organize text into paragraphs, use <p> at the beginning
and </p> at the end of the text. This has the effect of putting
each paragraph on a new line and there are other effects
you can apply to paragraphs like alignment, for example.

To use headings, simply put <h1> at the beginning and </h1>
at the end of the piece of text we wish to use as a heading.

This has the effect of making the text larger.

Here's how we could make a heading out of the first line
of our boring looking listing from above.

<h1>EU/PAL Nintendo Wii Console + Wii Sports - 5 Games</h1>

You can view the outcome on eBay by clicking the 'Preview'
option.

Our code above, now produces the following:

EU/PAL Nintendo Wii Console + Wii Sports - 5 Games

A bit better, but let's center the text.

To center it, simply put align="center" in the first tag
like this:

<h1 align="center">EU/PAL Nintendo Wii Console + Wii Sports - 5 Games</h1>

Now we get the following when viewed in the eBay Preview
window:

EU/PAL Nintendo Wii Console + Wii Sports - 5 Games

Better still. But the colour is a bit dull.

To change colours we need to add a new <Font> tag:

<font> and </font>

and specify the colour by including some more HMTL
in the opening, or first, FONT tag.

Let's choose green for our example. The opening FONT
tag would look like:

<font color="green">

and the closing tag is simply:

</font>.

Now our HTML code for the heading is:

<font color="green"><h1 align="center">
EU/PAL Nintendo Wii Console + Wii Sports - 5 Games
</h1></font>

Now our heading looks like this:

EU/PAL Nintendo Wii Console + Wii Sports - 5 Games

Now it's looking more interesting.

Here are some more tips:

You can use different heading sizes, <h1> is the largest,
but you can also use <h2>, <h3>, <h4>, <h4> being
the smallest.

Example:

This HTML code...

<h1 align="center">Heading 1</h1>
<h2 align="center">Heading 2</h2>
<h3 align="center">Heading 3</h3>
<h4 align="center">Heading 4</h4>

...will display the following:

Heading 1

Heading 2

Heading 3

Heading 4

You can, of course, use different colours in the FONT tag.
The standard colours are: aqua, black, blue, fuchsia, gray,
green, lime, maroon, navy, olive, purple, red, silver, teal,
white, and yellow.

This HTML code...

<p><font color="aqua"> Some sample text</font><br>
<font color="blue"> Some sample text</font><br>
<font color="fuchsia"> Some sample text</font><br>
<font color="gray"> Some sample text</font><br>
<font color="green"> Some sample text</font><br>
<font color="lime"> Some sample text</font><br>
<font color="maroon"> Some sample text</font><br>
<font color="navy"> Some sample text</font><br>
<font color="olive"> Some sample text</font><br>
<font color="purple"> Some sample text</font><br>
<font color="red"> Some sample text</font><br>
<font color="silver"> Some sample text</font><br>
<font color="teal"> Some sample text</font><br>
<font color="yellow"> Some sample text</font></p>

...will display the following:

Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text

Use the <p>, or paragraph tag, to separate paragraphs.
This puts a couple of lines between the paragraphs you
specify.

If you only want to put one line between lines or text,
simply use <br> at the end of the line. No need for
an opening <br> tag, just place it where you want
a new line.

Okay, here's our orignal listing again using HTML:

=============================================================


EU/PAL Nintendo Wii Console
+ Wii Sports - 5 Games

Shipped by insured registered mail. Delivery time 2-3 days

Brand New, all menus, instructions, etc. in English and compatible with
all Ireland/UK/European Games

Comes With:

Nintendo Wii Console
Wii Console Stand
Wii Stand Plate x1
Wii Controller Remote + Wrist Strap
Nunchuck Controller
Sensor Bar + Stand
EU Wii Power Supply/3 pin adaptor supplied
2 x AA batteries
Wii AV Cable

Games Include:

Boxing
Bowling
Baseball
Golf
Tennis

Please DO NOT BID unless you intend to complete payment!
Cheques and Postal Orders MUST be in Euros!

(Please allow a few days for cheques to clear)

24 Month Warranty - I am the retailer for this product.
If the unit develops a fault, simply return it to me.
An email receipt will be provided

Happy Bidding!

=============================================================

Before I finish, here are some other HTML tags you
may find useful.

Use <b> for bold text, <u> for underlining and <i> to
output the text in italics.

Don't forget the use the closing tags, </b> etc.,
for each!

Here's some sample HTML to demonstrate:

<p><b>This text is bold</b><br>
<u>This text is underlined</u><br>
<i>This text is in italics</i></p>

This produces the following output:

This text is bold
This text is underlined
This text is in italics

Notice how I've used <p> and </p> to open and end
the paragraph and I've also used <br> to start new
lines.

You can also change the FONT style if you don't like the standard 'face'.

<p><font face="arial"> Some sample text</font><br>
<font face="arial black"> Some sample text</font><br>
<font face="comic sans ms"> Some sample text</font><br>
<font face="courier new"> Some sample text</font><br>
<font face="georgia"> Some sample text</font><br>
<font face="impact"> Some sample text</font><br>
<font face="times new roman"> Some sample text</font><br>
<font face="trebuchet ms"> Some sample text</font><br>
<font face="verdana"> Some sample text</font><br>

...will display the following:

Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text
Some sample text

There are lots more available styles. To see a good
selection, have a look at:

http://www.bigoo.ws/help/help_font.aspx

I also recommend using the eBay Listing Designer.
It's an extra 10p, but gives your listing an attractive
border. To use it, just select one of the templates
eBay provides.

There are many other templates you can use when you
get to know HTML a bit better. Just do a search on Google.

If you want to learn HTML further, I suggest a visit to:

http://www.w3schools.com

That's it. I hope you find the above useful. If you have
any questions about HTML, don't hesitate to get in touch!

Brian Cahill
Manager, UKOW.